Your brand is valuable, and this is why you should protect it...
Updated: Jun 12, 2019
When entrepreneurs are preparing their business plan to show angel investors, we strongly encourage them to think about their exit strategy. One of the topics that comes up more and more often during pitches is the ownership of the IP and of the trademarks. Investors look at the long term implications of protecting the brands they invest in and this article aims to shine some light on what that means at an operational level.
